Diggings

A blog by Toby Dayton

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Archive for the 'Alternative Advertising' Category

Craigslist: An Aesthetic Abomination And Not The Daily Killer Everyone Thinks

As a follow-up to yesterday’s post about Craigslist’s theoretical valuation, I have a few other points to make regarding the classified behemoth. First of all (and I am fully aware of how old, tired, and overplayed this comment will be), the site remains one of the great aesthetic abominations on the web today. I know [...]

Craigslist Worth $5B? Maybe In South Park’s ‘Theoretical’ Internet Dollars…

Silicon Alley Insider Henry Blodget recently wrote a post that Craigslist was worth $5 billion. It’s an interesting question to consider what Craigslist might be worth, and Blodget runs through what appears to be a decent, back-of-the-envelope type analysis. But in the end, the valuation of $5B is overstated and the entire exercise is just [...]

Print’s Still Not Dead Yet (It’s Thriving!)

A while back, I wrote a post entitled ‘Print’s Not Dead Yet!’ that highlighted a few newspaper deals that confirmed the fact that some media companies still see value in newspapers. While everyone (myself included) continues to bash daily newspapers (and for good reason given their abysmal performance over the past decade), one might reasonably [...]

Employment Guide Up For Sale

The fairly significant announcement that Landmark Communication was considering selling The Weather Channel (with potentially as high as a $5 billion price tag according to some rumors) received a good deal of attention in the press, especially within media circles. What went somewhat unnoticed was the fact that Landmark Communication is also pursuing ‘strategic alternatives’ [...]

RegionalHelpWanted Sold For 4x Sales, 16xEBITDA

RegionalHelpWanted (RHW) was sold to OnTargetJobs, a Texas-based company that operates a handful of niche job boards. OnTargetJobs, backed by private equity firm Warburg Pincus, reportedly paid $100 million for RHW. Some blog posts state that RHW did about $35 million in sales last year, but the number was probably closer to $25 million. (We [...]

CareerBuilder Launches Bimonthly Jobs Magazine In Las Vegas

Thanks to Recruiting Nevada for the information about CareerBuilder’s newest print publication – a bimonthly jobs magazine in Las Vegas. They join a crowded field that includes the Employment Guide, Las Vegas Job Finder, and Jobs Today. I am not sure how worried those 3 print publications should be however – a bimonthly publication that [...]

CareerBuilder Launches Personified; Print Classifieds Are Not Dead (Just Those in the Dailies)

John Sumser has written an interesting post about Personified, apparently a new recruitment ad agency started by CareerBuilder. I had not heard of it and am thankful to have heard about it through John’s blog (another good reason everyone should be reading blogs about their industry). The following are my comments to John that I [...]

Even Simpsons Characters Are Taunting Daily Newspapers

Lest one thinks my prediction about a major metro market in the U.S. losing its daily newspaper sometime in 2008 is overly pessimistic or an unfair slam against the daily newspaper industry, I would suggest reading the scenario painted by Newsosaur Alan Mutter in his most recent post ‘Back to the Chopping Block.’ After reading [...]

Predictions For 2008

10. The writers’ strike ends in favor of the writers once the studios recognize that people are watching Funny or Die (Will Ferrell’s partnership with Sequoia Capital), YouTube, and almost anything on the web rather Biggest Loser 13, The Bachelor in Helsinki, or The Next Great American Band 3. 9. Apple’s stock hits $265 per [...]

Disaggregating Newspapers Won’t Help Most Dailies

In an interesting post yesterday, Dave Morgan (Executive V.P. of Global Advertising Strategy for AOL) suggests that by disaggregating their businesses and opening up each component part to operate and even compete independently, daily newspapers can save themselves from complete oblivion. Clearly, there is some merit to Morgan’s argument, and some papers (mostly in the [...]