In attempting to emerge from one of my more protracted blog-writing slumps, I’m going to simply work through a list of posts, news items, clips, and blurbs that I’ve collected over the past few weeks and make a few comments. I realize it’s a bit lazy, but I seem to have let my blog writing [...]
Marty Brack, in a recent ERE post, provides an excellent case study in rethinking traditional methods of recruitment advertising. In the test, he analyzed the cost per quality resume using both Careerbuilder and LinkedIn. Not surprisingly, given how horrendously Careerbuilder and Monster (the 2 most bloated, polluted, antiquated, pay-to-post behemoths) typically perform for employers, LinkedIn [...]
With the announcement that JobDig is launching its next market in Indianapolis on August 4th, I came across Indianacareerconnect, a job board operated by the state of Indiana. I have been tracking Minnesota’s job board, Minnesotaworks.net, for years and I have been continually baffled as to why states feel the need to offer this service [...]
It seems that more and more stories are popping up about the value of multimedia, multi-channel advertising strategies. The most recent was a study by Integrated Media Measurement which found, not surprisingly given both the source and the topic being studied, that advertising on more than one media platform increased the effectiveness of the campaign [...]
Last month, a French court ruled that ebay must pay $61 million to LVMH for allowing the sale of fake luxury goods on its site. Though ebay is appealing the ruling, it’s a fascinating case that is garnering widespead attention for its implications on how business is conducted on the web. There are good arguments [...]
Surprising no one since all of the other bidders had dropped out, NBC, with support from Blackstone and Bain, purchased the Weather Channel and Weather.com for just under $3.5 billion. Landmark Communications, a private equity group owned by the Batten family and owners of the Weather Channel as well as a number of daily and [...]
As I have written about previously, Landmark Communications has put its media assets up for sale. In addition to The Weather Channel, the crown jewel of the group, the private equity firm owns a bunch of small and medium-sized dailies and community newspapers, shoppers and weeklies, and the Employment Guide. Lehman Brothers, who is handling [...]
As detailed in a new study by Yankelovich in association with Sequent Partners, traditional media delivers a significantly more positive impression on consumers than digital media. The study, entitled “When Advertising Works” was released yesterday and tested people’s reactions to various advertisements across 16 media channels. The traditional media, which included TV, billboards, magazines, newspapers, [...]
On occasion, I have and will continue to deviate from my vow to not write about JobDig in this blog, and today is one of those days. With a completely shameless plug, I’d like to promote two of our great advertising vehicles that target HR professionals – eTreat (our weekly digital newsletter) and JobDig’s weekly [...]
JobDig launched in Amarillo, Texas this week, with our first print edition hitting the streets on Monday morning. Tags: Texas, JobDig, Multimedia Recruitment Advertising, Multi-channel recruitemtn advertising, Free Weekly Jobs Papers, Who Will Buy The Employment Guide?