The talk all week about the Superbowl commercials leads me to wonder what percentage of the record audience actually tuned in to watch the game itself. It was, in case people might have overlooked it, a great football game and I hate to admit, as a Minnesotan, that I was cheering hard for the Packers [...]
Given the slew of grim data released this week, it’s no wonder that the markets have reacted poorly. ADP reported that employers added only 13,000 people to their payrolls in June, far lower than the 60,000 economists were expecting. Earlier today, the Department of Labor reported that Initial Claims for Unemployment in the week ending [...]
It’s been some time since I’ve written about the decline of the daily newspaper given that it’s about as compelling a story as the White Sox languishing in 3rd place in the A.L. Central and fading fast as the All-Star break approaches. But I cannot resist at least commenting on the latest news concerning the [...]
The Wall Street Journal ran an article this week highlighting the efforts of the FBI to crack down on ‘Cyber Mules,’ people who knowingly or unknowingly participate in money laundering schemes. Cyber mules, or money mules as they are sometimes called, are recruited through classified ads posted on job boards such as Monster.com and are [...]
As the recruitment advertising industry continues to evolve at an increasingly rapid clip and job search engines such as LinkUp and job aggregators such as Indeed and Simplyhired continue to grab market share away from the mega job boards such as Monster and Careerbuilder, the underlying details of these newer business models are beginning to [...]
Of course a search engine is going to take the top prize in the annual advertising competition known as the Superbowl. How could they not given the drivel put forward by Doritos, GoDaddy, Skechers, and most of the other advertisers? The ads were generally disappointing this year (Monster and Careerbuilder’s spots were particularly weak), with [...]
January’s jobs report from the Department of Labor is scheduled to be released later this week and based on data released this morning by LinkUp, Friday’s report will show that the job market improved sharply during the month. LinkUp, a job search engine that indexes jobs from over 20,000 company websites throughout the U.S., reported [...]
First the Chrome ads popped onto Google’s homepage, and then, as expected, the Nexus One ad appeared shortly thereafter. So much for the clean homepage that was such a part of Google’s identity. My initial assumption is that the new clutter on the Google homepage shows just how formidable an opponent the search giant perceives [...]
I hadn’t been to the Google homepage in a while and was surprised to see an ad there…..Maybe the Nexus One ad will pop up later this week.
Marty Brack, in a recent ERE post, provides an excellent case study in rethinking traditional methods of recruitment advertising. In the test, he analyzed the cost per quality resume using both Careerbuilder and LinkedIn. Not surprisingly, given how horrendously Careerbuilder and Monster (the 2 most bloated, polluted, antiquated, pay-to-post behemoths) typically perform for employers, LinkedIn [...]