The tectonic shifts transforming the media and advertising landscape have always been fascintaing to me a stand as one of the central areas of focus of this blog. And while the earthquakes and volcanos along the fault lines are worthy of the headlines they grab, I am equally intrigued by the smaller events and more subtle (and not always so subtle) tensions that are constantly taking place as the traditional media plate gets subducted underneath the new media plate. This subduction zone seems to be generating peak activity these days (I’ll save the record-length list of story items for another post) and has now even been put to music. Mad Avenue Blues is a little long, but for anyone in the media, advertising, search, web, or tech/software business, it’s worth watching in its entirety.

[youtube 6CqRcCHk_Pc]

(Thanks Lief for the link)