There’s been a ridiculous amount of coverage lately in the recruiting industry about Twitter’s impact on the space. I am a fan of Twitter and have found it to be an advantageous tool to leverage for specific applications in our business. I also think that it is an interesting and potentially valuable tool for job seekers and employers. But the attention being paid to Twitter in the recruiting business is way overblown and far outweighs its true value in the process of finding a job or an employee.
Before anyone freaks out and dismisses this post with a “you don’t get it” or “you’re an idiot,” I would argue quite vehemently that I do and I’m not. Twitter is a really cool tool in the social media space, and it has definite value for job seekers and employers. There are lots of jobs being distributed into and through Twitter, and job seekers should be spending some time exploring what’s out there via Twitter. Employers and job boards too should be leveraging Twitter as a means to distribute their jobs to a wider, possibly different, audience as well as perhaps more convenient channel (at least for some). But Twitter is no different that any other channel (print, web, radio, TV, mobile, RSS, newsletters, podcasts, etc.) that employers and job seekers should be exploring to improve their chances of successfully accomplishing their respective goals. But diversification across multiple channels is critical, and the notion that Twitter alone is sufficient to achieve success is patently absurd. Even more ludicrous are the recruitment advertising businesses springing up that are based entirely around Twitter.
As just a small test of Twitter, I searched for Creative Director on Twitterjobsearch.com. There were 6,000+ search results.
I scrolled down a bit and clicked on advertischicago’s job for a creative director/Art, and was taken to AdvertisChicago’s Twitter page.
After clicking on the same job again, I was taken to Indeed.com’s page, where I discovered that the job was no longer available on Oddskills.com, the original source of the job listing.
So after 3 clicks, I found that a job that was tweeted about only 2 hours ago was no longer available and that the listing itself had traveled through 4 places. This was the first job I clicked on, and the experience was just as useless as any job search on Indeed, SimplyHired, Monster, CareerBuilder, or any other jobs site that has old, outdated, and duplicative job listings, and/or fake/fraudulent/scam jobs. It took me just one try to find exactly the type of experience that I assumed I would find sooner or later, and that is why I am confident that I do ‘get it’ and that I’m not an idiot when I dismiss the wave of job-related businesses that are basing their entire service model around Twitter.