In all the articles in the mainstream press trying to educate the masses about what web 2.0 is, almost none include a site solely dedicated to employment classifieds among their lists of prototypical web 2.0 sites. A few articles might make reference to LinkedIn, but usually more as a social networking site than primarily a [...]
According to British GQ Daily News: the definition of a “McJob” in the Oxford English Dictionary as “an unstimulating low-paid job with few prospects” has infuriated the fast-food giant McDonald’s who has today launched a customer-driven petition to get the definition removed. A spokesperson for McDonald’s said that the supposedly outdated definition was “insulting to [...]
In an informative article in Human Resource Executive entitled ‘The Butt Stops Here,’ Barbara Worthington details the recent trends in corporate smoking policies along with a thorough recounting of the statistics supporting corporate efforts to curtail the effects of smoking. As a side bar to the article, there is also an update on Scotts Miracle-Gro’s [...]
What is it about all the ads in airports and airplanes? Already this week, I had a post about ads on baggage carousels in China, and a while back, I had a post about Southwest Airlines placing ads on barf bags. Now we have ad-sponsored content on airplane tray tables, thanks to BusinessWeek and Brand [...]
Earlier this month, the L.A. Times focused on the future of media in a 5-part series entitled Dust-Up. Contributors included Robert W. McChesney, a professor of Communication at the University of Illinois and co-founder and president of Free Press and Glenn Harlan Reynolds, the Beauchamp Brogan distinguished professor of law at the University of Tennessee [...]
As continuation of an earlier post of mine about why I write a blog, I read an excellent article from Max Kalehoff about why he blogs and the value he has derived from the time he invests in it. While the article specifically refers to value of blogging for people in marketing, I’d make a [...]
In the relentless pursuit of captive audiences, advertisers have gained access to another prime location: the airport baggage claim. Though the introduction of this advertising location occurred first in China, it’s only a matter of time before it makes its debut in this country. Airports might even work out a deal with the airlines to [...]
Indeed has launched a pay-per-action pricing scheme on its site. While this type of revenue model was long expected for the site, it’s nice to see it finally launched in beta. It will be interesting to see how it is received within the industry. Though it may take a while, my expectation is that this [...]
The New York Times weighed in on the recent layoffs at the Star Tribune in an article on the front page of the business section today by David Carr. Though centered around the protest rally that the paper’s employees staged on the day the cuts were announced, the piece heavily criticizes publisher Par Ridder and [...]
Microsoft bought a 4% stake in CareerBuilder and reached a multi-year deal through 2013 whereby CareerBuilder will pay up to $443 million for the traffic MSN directs to the job classified site. Exact details of the terms and the amount of money Microsoft invested to obtain the small ownership position were not disclosed. Unlike the [...]