This week’s Blog Swap post is from Amitai Givertz of Recruitomatic. Most people I ask complain that unsolicited email is the most egregious form of advertising. There are many reasons for this, some of which I understand and some of which I don’t. To the extent that the cumulative affect of spam – clogging stuff [...]
US Airways will be selling ad space on its air sickness bags beginning in September. With brutal margins, volatile demand, and rising oil costs, it’s no wonder that airlines are looking for innovative ways to increase revenue. I’d rather they sell ad space around my seat than cut small, worthless amenities such as free peanuts [...]
My post as part of the ongoing Blog Swap can be found on Career Builders Blog, a blog by Dennis Smith who recruits for T-Mobile. The brief post provides the latest statistics for growth in alternative advertising spending, including mobile marketing and advertising. The post can be read here. Tags: T-Mobile, Mobile Marketing, Mobile Advertising, [...]
As part of the ongoing Blog Swap, I have posted my first article on Steven Rothberg’s Collegerecruiter.com. I wrote a piece on the recent TCF Financial stadium naming rights deal with the University of Minnesota and the possibility that some day, companies may strike similar deals with schools to gain exclusive access to valuable pools [...]
This post is part of the Blogswap. Guest writer Your HR Guy writes today about advertising for recruitment. If you read the subject line and thought “Yes! Finally a post about how all this alternative sourcing is worthless!” you have been had. Newspapers and mega-job sites are losing marketshare to alternative sourcing and they aren’t [...]